& Meme Creation
entire business revolves around how you communicate
Brand has been called the most powerful idea in the
commercial world, yet few companies consciously
create a brand identity. Do you want your company's
brand identity created for you by competitors and
unhappy customers? Of course not.
Our advice to executives is to research their
customers and find the top ranked reasons that
customers buy their products rather than their
competitors. Then, pound that message home in every
ad, in every news release, in communications with
employees and in
every sales call and media interview.
By consistent repetition of the most persuasive
selling messages, customers will think of you and
buy from you when they are deciding on whether to
buy from you or your competitor.
2006. ArtFX.ca. All
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